Keith is strategic marketing leader supporting the Firm’s mission and goals. From his base in the Oakland office, he directs, plans, and implements RINA’s marketing and lead generation activities.
An experienced Marketing professional with an extensive track record of problem solving, he earned a Bachelor of Arts from UCLA and a MBA from USC, Marshall School of Business. Recruited from UCLA by Arthur Andersen, Keith was a tax accountant for several years before shifting his focus to marketing and advertising.
In the age of direct marketing dominance, Keith worked on large-scale acquisition and retention efforts for Air New Zealand, Nintendo, and Nissan. This response driven background has provided him with an outstanding foundation to provide creative solutions to build brands and grow business.
He has worked at such global advertising giants TBWA\CHIAT\DAY and DDB Worldwide in addition to several regional advertising agencies. More recently, he returned to his accounting roots as the West Coast Marketing Manager for Marcum LLP.
He has also been guest lecturer at the University of California, Santa Barbara, and an Adjunct Professor at the University of South Los Angeles.
Keith is also an "aspiring optimist, dog lover, exercise nut, music fanatic, coffee snob, craft brewery enthusiast and hopeful Dodger fan."
His RINA colleagues enjoy his depth of knowledge, professionalism, and spirit in all things, except for the Dodger fan part!
- Marketing and Lead Generation