Image of Robin Brotman, CPA / Stockholder / Walnut Creek Office Head
Robin BrotmanCPA / COO/ Partner / Walnut Creek Office Headview bio

RINA’S Core Values Say Who We Are!


RINA recently updated the firm’s Core Values, ensuring that they resonate after the stresses and lessons we have all experienced in the past couple years.

“Who are we? What do we stand for? Where are we going?  What is our purpose? How do we get there? What are the parameters that will guide this process?”

As Principal Charles Sterck teaches, the answers to these questions are the Core Values which form the basis of a firm’s corporate culture and outlines how they live in the world.

Here is what RINA knows are at its core:

  • Put People First ‐ We cherish the relationships shared over the years; we will do what is right for the people involved over what may be the most profitable for the firm. We take care of our team as members of the RINA family.
  • Committed to our Staff’s, Clients’, and Community’s Success ‐ if our stakeholders are successful, the firm will be as well. We therefore emphasize professional growth for our staff, are proactive in serving clients and actively contribute to the business and social communities in which we live and work.
  • Collaborative and Entrepreneurial ‐ We seek solutions by working with others and adopting new ways of doing things. As part of delivering great service to clients, we work with their other advisors to be sure the team is in sync.
  • Integrity ‐ our profession depends on trust; that can only be achieved if we are our genuine selves, sharing our talents and acknowledging our shortcomings. Where we are not the right firm for a project, we will help find a better solution.
  • Committed to Technical Excellence ‐ staying abreast of changing regulations requires a commitment to learning and growth. Our work should reflect the best we are capable of and enhance our understanding of the issues we encounter.
  • Humble and Open ‐ we know that success comes through others. We try to be servant leaders, share our perspectives and embrace the viewpoints of others. We celebrate team accomplishments.
  • Balance – Making a Good Life, Not Just a Good Living ‐ RINA recognizes there is life outside of the workplace. We seek to enjoy the fruits of our labor in the incredible variety of life experiences our region offers. We take time to be present in all of our endeavors.

These values are not just words on paper. We commit to live these values.

In recognition of the importance of our Core Values, we regularly hold up staff members who have exemplified these standards in their work. So far we have celebrated Kathy Moody, Keith Block, Manila Pandit-Subedi, and Carrie Whisler. Please enjoy the stories of their commitment, and we invite you to contact your RINA partner if you would like to suggest a team member for recognition.

RINA is dedicated to living up our Core Values. They are more important than profit and loss. They describe what we want to be known for in this world.

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