Reel Talk: A Process to Create Compelling Nonprofit Videos that Leads to ACTION!

The City Club of San Francisco 
9th Floor, Library Room

A recent Google study found that 57% of donors who watch a nonprofit’s video will eventually go on to make a gift to that nonprofit and upwards of 75% of Internet traffic is projected to be Video in 2017. Video is undeniably the rising marketing content star, and nonprofits need to ensure that they are using this powerful tool to attract and maintain donors, fundraise, and raise awareness for their organizations. A comprehensive process for video pre-production is shared as well as criteria for weighing video production options for a multitude of budget sizes. The presentation closes with a group workshop utilizing the provided pre-production process for a fictitious example. Participants receive a resource list and worksheet for completing the pre-production process for their own organizations. Join us and learn more about:

• The Key Components to Making Irresistible Fundraising/Volunteer Videos (Hint: It’s in the storytelling)
• Production Options for Every Budget
• Practical Workshop and Take-away tools You Can Use to Create Your Own Videos

Our Speaker:

Stephanie Shaterian is an engaging speaker. She’s a founder and owner of fLO Content, a creative agency specializing in video and multi-platform storytelling for nonprofits. She is a graduate of the Baltimore School for the Arts and went on to obtain her BFA in Acting from The Theatre School at Depaul University. She has an extensive background in performing and developing original theatrical productions as well as many years as a corporate trainer. She strives to create immersive and valuable presentations that encourage the audience to think outside of the box.

Agenda:

11:30  Registration & Networking

12:00 Lunch

12:30 Presentation